THE CHALLENGE
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With the creation of the Toyota Mirai, we were asked to develop an event that would do justice for this monumental step forward in the history of automotive innovation, and position Toyota as the leader in groundbreaking technology innovations.

THE SOLUTION
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The Mirai, Toyota’s hydrogen fuel cell vehicle that can be fueled by everything (even trash), inspired us to take a look at Back to the Future II. Specifically, the day that Doc and Marty traveled to the future in a car powered by garbage.

So, on October 20th, 2015, we produced an exclusive press and VIP event to launch the Mirai, the car of the future. The event served as a colorful, nostalgic and whimsical backdrop to reflect on the future envisioned in the film, while the event’s futuristic interior space celebrated that the realities of 2015 are even better than fiction.

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